SMU Engage

Growth in Asia

Striking the gong to launch the SMU Overseas Centre Bangkok on 27 October 2023.
Published on 30 October 2023
Aligned with SMU’s “Growth in Asia” strategic priority and its continued commitment to provide high-quality education and contribute to regional development, the University inaugurated its latest Overseas Centre in bustling Bangkok, Thailand on 27 October 2023. The establishment of Overseas Centre Bangkok (OCB) marks the University’s second regional presence, with the first launched in Jakarta, Indonesia in December 2022., SMU plans to launch its third Overseas Centre in Ho Chi Minh City, Vietnam next year.
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Prof Arnoud De Meyer developed the case study, “Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore".
Published on 5 October 2021
In an increasingly globalised economy, expansion beyond one’s home market helps to unlock revenue potential, diversify one’s customer base and broaden the scope of investment opportunities. For multinational companies with a strong international presence, the next step to cementing their positions in global markets lies in successfully establishing regional headquarters.
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