Engaged City University

Last year, a group of SMU students and alumni started a ground-up initiative, the COVID-19 Taskforce for Non-Profits (now known as Thrive Social Consulting), to help future-proof non-profit organisations (NPOs) in Singapore.

With dine-in capacities slashed due to social distancing measures and national borders worldwide closed to control the spread of Covid-19, there is no doubt that the food & beverage and tourism sectors are two of the industries hardest hit by the pandemic.

Exposure to real-world problems, understanding different perspectives in decision-making, and learning how to communicate effectively through robust discussions — these are the key strengths of the case method, a longstanding staple of business education. SMU’s Centre for Management Practice (CMP) adds another value proposition to the mix — its cases offer an in-depth knowledge of organisations and business leaders operating in Asia.

The health of a society can only be as robust as the health of its most vulnerable members — this has become clearer than ever during the COVID-19 pandemic, when the heightened susceptibility of marginalised groups to the coronavirus has life-or-death implications for the global community.