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CSR behaviour of firms & its ripple effect

Assistant Professor Liang Hao
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Podcast copyright: Singapore Management University.

Corporate Social Responsibility, or CSR in short, is an evolving business practice that incorporates sustainable development or ‘doing good’ into a company's business model.  In today's socially conscious environment, customers and employees place a premium on spending their money with or working for businesses that prioritise CSR.  As such, socially responsible companies can cultivate positive brand recognition, increase customer loyalty, and attract top-tier employees.

Taking a fresh approach on CSR research, Assistant Professor of Finance and DBS Sustainability Fellow LIANG Hao from the SMU Lee Kong Chian School of Business, has written two award-winning papers that studied how a firms’ CSR behaviour can influence that of its suppliers as well as its peer firms.

In this podcast, he shares the findings and implications of these studies.

January 2020