Corporate Social Responsibility, or CSR in short, is an evolving business practice that incorporates sustainable development or ‘doing good’ into a company's business model. In today's socially conscious environment, customers and employees place a premium on spending their money with or working for businesses that prioritise CSR. As such, socially responsible companies can cultivate positive brand recognition, increase customer loyalty, and attract top-tier employees.
Taking a fresh approach on CSR research, Assistant Professor of Finance and DBS Sustainability Fellow LIANG Hao from the SMU Lee Kong Chian School of Business, has written two award-winning papers that studied how a firms’ CSR behaviour can influence that of its suppliers as well as its peer firms.
In this podcast, he shares the findings and implications of these studies.